Beginning authors often receive the advice that to publish a book they need to develop a large social media following. Or, I would add, you could become a rock star or a professional athlete. That helps get publishers’ attention and sells books, too. Social media stardom is stardom. Authors always need to self-promote, but writing …
Publishing a book is easy, but selling books is hard. For the most part, only books from mainstream, traditional publishers reach wide readerships, and those big publishing houses have many gatekeepers. I frequently explain this difficult news to potential clients at our initial, no-cost meeting. Most of what I say is discouraging. But there are …
For all the attention paid to keeping traditional media alive, not much has been said about how to keep an audience for the survivors. Even where newspapers survive, their readership has shrunk to a small, narrow fraction of what it was when democracy was healthier. And that could be decisive in the next presidential election. …
